Strategy - Implements the local go-to–market product marketing strategy, including definition and communication of
product value propositions and product positioning in accordance with the global product marketing strategy.
Targets - Achieves product marketing targets and budgets through regular oversight and definition and implementation of
improvement plans as needed.
Business Plans - Executes annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares
business plans focused on business development for a defined market.
Analysis - Coordinates market analyses with Sales team members and defines appropriate forecasts and plans.
Evaluates and shares customer research, market conditions and competitor data.
Sales - Oversees sales execution for assigned products by providing relevant materials and guidance to Sales team(s).
Training - Drives sales efficiency by delivering appropriate product knowledge information and training (technical and
sales) for each Sales person. Facilitates know-how sharing and cross-collaboration.